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Raising capital is a multi-faceted process guided by important business and personal decisions. As a result, trying to determine where to start can be overwhelming — especially for Underrepresented Entrepreneurs. In this session, we’ll explore the Public and Private Capital Funding pipeline and the future funding landscape through the 5 W’s Framework: 

• Why should you Raise Capital?
• Who should Raise Capital? 
• When should you Raise Capital?
• Where do you Raise Capital (Public or Private)?
• What do you legally need to know to Raise Capital?

Believe it or not, there is a scientific and methodical approach to pitching investors. In this session, we’ll cover the key concepts that should be included in every pitch. Afterward, we’ll discuss techniques for leveraging your unique demographic traits — moving from science to art.

• What is an elevator vs. investor pitch?
• How to pitch and create a checklist?
• Where should you pitch?
• Who are YOU and who is your audience?
•  Why do you need to LEAN IN to your unique demographic traits for the pitch?